Learn how to effectively manage your customers by booking our Executive Presentation - an excellent overview for members of your association or organization. Or start the transformation process with our 2.5-day Learning Workshop.

Invest in a program that can actually teach members of your organization or association a proven, practical, and relevant sales process methodology, strategies, and tactics that will help them change or improve their behaviors and practices, learn the secrets of managing customers and clients more effectively, and apply the process of building top-performing sales, marketing, operations, and cross-functional teams.

In today's business environment, traditional sources of competitive advantage — product superiority and differentiation, economies of scale, world-class service delivery, and low-cost production — are inadequate and indistinctive.

Today's customers and clients often take such advantages for granted and expect these advantages to be complemented with value-added efficiencies in service, technology, information, and marketing — at a constant or declining acquisition cost. Furthermore, as the sophistication of customers and clients continues to dramatically increase, so has their expectation of suppliers, vendors, and service providers.

The only way members of your organization or association can increase market share, grow sales revenues, and maximize profitability is to change the way they diagnose, understand, approach, and interact with customers and clients.

Forensic Customer Management^® is the KEY to Business Success

"Michael Sloopka's Forensic Customer Management and Secrets of Power Negotiating sessions are the highlight of our workshop series. He always delivers a high content, high energy keynote presentation, seminar or learning workshop in a very professional and entertaining manner. He consistently receives the highest ratings from our members. I am guaranteed a successful event if Michael is involved."

Anne Babej, Director, Professional Development,
Canadian Professional Sales Association, Toronto, Ontario